Hello, I'm Dara.
Brand & Culture Strategist, Co-Active® Trained Coach.
I believe asking the right questions is the key to cultivating a brand and culture that resonates.
Leveraging coaching methodologies, we'll dig into the plot points of your brand and culture story. We'll explore the psychographics of your target audience, identifying their external, internal, and hidden philosophical problems.
We then connect the dots to reverse engineer a compelling and authentic narrative arc.
To learn more, let's connect!
P.S. A few fun things...
My 'Why' (inspired by Simon Sinek's framework): To lead with curiosity to uncover what inspires you at your core.
Core Values (via Co-Active® Coach Training):
City: Currently, San Francisco. Previously New York, San Diego, and Burbank (hometown).
Morning routine: Deep breaths, then cuddle sesh with my baby girl.
Fave workouts: Swimming. Running while podcasting. Solo dance parties when the mood strikes.
Happy place: Psychology and behavioral economic books. Inspiring conversations. Meeting new people.
Drink of choice: Smoothies, I'm obsessed with creating new concoctions!
Indulgences: California burritos (aka burritos with guac and fries).