Hi, I’m Dara!
A curiously inclined blogger based in San Francisco.
I believe curiosity opens doors to new opportunities, creates new possibilities, and guides us to live purpose-driven lives.
Following curiosity has taken me on that very path.
For the first half of my career, my fascination with branding led me to work for iconic retailers like Sephora, Kendo Brands (LVMH's beauty incubator), Marc Jacobs Beauty, Drybar, and Swarovski, along with fashion PR agencies Bollare and Elle Communications.
After honing my brand strategy, PR and influencer marketing chops, I went on to spend the next half of my career leading growth and digital marketing for early-stage fashion tech startups Darby Smart and Trendalytics.
Then in 2016, curiosity led me to launch an apparel brand.
While I was ready to tackle the marketing and business strategy side, I was not prepared for the entrepreneurial mindset obstacles like…
I read in business books, delved into psychology and neuroscience research, and learned how to listen to my intuition.
This personal growth work along with my innate curiosity with minimalism inspired me to launch a weekly-ish newsletter for the fellow curiously inclined...
Here’s to sparking curiosity!
P.S. Here are few fun facts about me…
City: San Francisco (previously New York, San Diego).
Originally from: Burbank (grew up at this little donut shop).
Personality type: ENFP (Myers-Briggs), especially the intuitive “N” trait.
Morning routine: Meditate, green smoothie, solo dance party, and write.
Fave workout: Running by the water while listening to podcasts is my jam!
Podcast pick: If I had to pick a favorite, it’s The Lively Show. Though, I listen to and love soooo many. Typically, I find episodes on topics I’m curious about and focus on getting a diverse, balanced perspective.
Happy place: Good convo and work sesh at a bright, airy coffee shop (extra points for minimalist decor like white marble counters and rose gold anything).
Drink of choice: Iced tea, either a matcha latte or something tropical.
Indulgences: California burrito (aka burritos with fries inside), chips, and sour gummies.
Random fact: I love the rush of trying new things like bungee jumping, skydiving, and riverboarding.
Currently into: Statement earrings, mindfulness, and cognitive behavior.