Brand Strategy | Fashion. Beauty. Wellness.
Hi, I'm Dara, a curiously inclined Brand Strategist with a penchant for ideating, storytelling, and problem-solving.
I partner with early-stage founders to build brands that resonate. My domain expertise is in the consumer lifestyle space with a focus on fashion, beauty, and wellness brands.
Applying an ethnographic, consumer-centric, and analytical approach to brand strategy, I study trends, human behavior, and data to get to the root of what makes your customers tick.
Then, I partner with you to ensure every element of your brand strategy is fully aligned with your core values on both a business and personal level. I believe this is the foundation for building a brand that resonates, and a business that endures.
Let's partner up to...
✨ Refine your brand vision and message.
💡 Clarify and find your ideal target audience.
⚡️ Craft a PR-worthy, headline-grabbing pitch.
💫 Identify strategic influencers and brand partners.
What brands are a good fit?
Early-stage consumer lifestyle brands with a focus on the fashion, beauty, and wellness space.
I also advise software and tech companies who are on a mission to innovate and improve the PR, brand, and influencer marketing landscape.
What is your background?
In 2016, I took the entrepreneurial leap and launched an apparel brand that 3x our Kickstarter goal and was featured in The Huffington Post, Brit + Co, and loved by top-tier influencers.
Prior to that, I spent the first half of my career in brand strategy for iconic retailers like Sephora, Kendo Brands (LVMH's beauty incubator), Marc Jacobs Beauty, Drybar, and Swarovski, along with fashion PR agencies Bollare and Elle Communications.
After honing my brand strategy, PR and influencer marketing chops, I went on to lead growth and digital marketing for early-stage fashion tech startups Darby Smart and Trendalytics. Let's connect on LinkedIn, or say hello here!
It’s been an absolute pleasure working with Dara. She has a great eye for design, a knack for storytelling, as well as an exceptional ability to use data and metrics to filter out the noise and uncover steps that are really going to work for long-term growth. Dara clearly has a passion for marketing strategy and take a holistic approach when it comes to working with clients. She's helped me uncover my strengths/weaknesses which has helped me overcome various obstacles in my day to day workflow. Overall, Dara's helped my business tremendously and I would highly recommend her services!
- Anna, Mamoo Kids
Dara’s experience in brand marketing and strategy has made her an invaluable resource, and boy does she know a lot that you need to know! Whether you’re in startup mode or established, Dara will give you clarity on your brand's messaging and identify strategic ways to approach marketing. She's a must-have for your business, highly recommend Dara to any brand founder!
- Bridget, Filbert
Dara is a data-driven individual with a strong passion and curiosity for innovation, especially in the digital space. From conception to execution, all of her work, ranging from research, project proposals, marketing pitches are all delivered with thoughtful strategy and then executed in a brand-relevant, elevated way. She also excels at vetting relevant partners and vendors, keeping the brand and business needs in mind.
- Kai, Marc Jacobs Beauty
Dara is an innovative, creative and dedicated digital marketer. She keeps up with trends in an ever-changing industry and regularly would introduce new ways to enhance the social and digital strategy for our brand.
- Tara, Swarovski