5 Steps to Defining Your Core Values

Stuck on telling your brand story?

You've done your market research. You've observed trends. You've stalked other brands. And now, you're inundated with all the ways you could position your brand. 

Should you focus on customer experience? Sustainability? Quality? How can you communicate in a way that evokes an emotional connection? Which brand direction will actually resonate? 

Your head is spinning with loads of questions and way too many ideas. At this point, you've written and rewritten your About Page and Instagram Bio over and over again.

You're losing sight of who you created this brand for, and why. 

It happens, especially to early-stage founder.

You started this brand with a spark of an idea and a desire to make it on your own. You're growth-oriented. You want to build something worthwhile. But you haven't taken the time to build your brand foundation. 

This is where most brand founders get stuck.

We get caught up in the details, the metrics, and checking off our to-do lists. We're afraid to slow down.

We underestimate the power of building a solid brand foundation.

Building a solid brand foundation starts with defining your core values. Your core values represent your deeply held beliefs and your highest priorities. Knowing your core values helps you identify your 'why.' They're your guiding principles for everything you do. 

But trying to come up with your core values out of thin air is agonizing, and ineffective. 

Through a combination of personal experience and intensive research, I’ve come up with a guide that will help you uncover your core values. 

This guide will help you with...


You'll get clarity on what your brand stands for, and what you want to contribute.


You'll connect with your community. You'll cultivate a network of fellow founders, influencers, and editors. You'll foster connection. 


You'll have the tools to focus on what's essential to building your brand. You'll experience a sense of flow. 


You'll trust your intuition. You'll know that you have what it takes to build a brand that resonates. 

5 Steps to Defining Your Core Values

STEP NO. 1 | Hindsighting 

STEP NO. 2 | Insighting

STEP NO. 3 | Foresighting

STEP NO. 4 | Thinking Forward 

STEP NO. 5 | Making Your Pivot

*click into each link to access the material

Each step requires your time and focus. It’s best to pace yourself and complete the series when you can be fully engaged.

By the end of the series, I hope you uncover your core values. Better yet, I hope you’re able to take actionable steps to building a brand that resonates.

Though, I also know getting unstuck isn’t as simple as following a step-by-step guide.

If you’d like personalized support, learn more here.

If you’re curious about why I believe in the power of building a solid foundation, read my story here.

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Wherever you are on your entrepreneurial and personal growth journey, I'm here for you. It’s my mission to align your brand, and get you unstuck.

Dara Elliott, Founder of Brevity Brand | Made for Women by Women 

Dara Elliott