Build a brand that is authentic to your purpose. That's meaningful to work on, day in and day out. That resonates with your soul.
When you connect to the deeper reason why your brand exists, marketing your brand can go from being a soul-sucking process to an intuitive one.
You can stop obsessing over Instagram followers to fostering real connection. You can go from creating clickbaity Facebook ads to inviting kindred spirits to be part of your journey.
Defining Your Core Personal Values ✨
The first step to building an intentional brand is uncovering your core personal values. This process is uncovering what really matters to you, and articulating the principles that have been subconsciously guiding you.
By putting words to your core personal values, you'll be able to connect to a community that believes what you believe. You'll also have a compass for making brand and business decisions that are aligned.
How does it work?
Prior to our session, you'll receive a prompt to start the reflection process. You'll also have the option to take assessments to offer additional insight into your values.
During our 90-minute session, we'll dig into various peaks and valleys of your personal story to identify the common threads. By the end of the session, we'll narrow in on the values that resonate most.
After our session, I'll follow-up with a draft of your core values and a strategy of how those values can be brought to life through your brand.
If you have any questions at all, I'd love to hear from you!
Absolutely wonderful brand strategy experience, Dara. Truly inspiring stuff in just the span of one hour with you. Perk has nailed down its brand ethos down to a science. Thank you for that.
Dara's vision for brand storytelling was pivotal in helping us to refine and focus our messaging as we began redesigning our site. She is a talented brand strategist who really challenges you to search for the 'why' of your brand.
Dara’s experience in brand marketing and strategy has made her an invaluable resource, and boy does she know a lot that you need to know! Whether you’re in startup mode or established, Dara will give you clarity on your brand's messaging and identify strategic ways to approach marketing. She's a must-have for your business, highly recommend Dara to any brand founder!
One can read about brand strategy, but going about creating and implementing a brand strategy is a different challenge entirely. Dara and I worked together over a handful of sessions on brand strategy, I would absolutely work with her again and recommend her. I came to Dara looking for assistance with distilling my brand and figuring out how to put a brand into action across digital and social media channels. We went through a number of exercises together that were very helpful. Dara is very knowledgeable about brand strategy and brand storytelling and adept at pulling out the patterns and seeing the big picture from the details. Dara was full of insights that I found highly valuable.
It’s been an absolute pleasure working with Dara. She has a great eye for design and visual storytelling as well as an exceptional ability to use data and metrics to filter out the noise and uncover steps that are really going to work for long-term growth. Dara takes a holistic approach when it comes to working with clients. She's helped me uncover my strengths/weaknesses which has helped me overcome various obstacles in my day to day workflow. Overall, Dara's helped my business tremendously and I would highly recommend her brand strategy services!
Dara was exceptional! She provided incredible value, answered our main concerns/questions, and also provided three possible strategies for us to take away. Looking forward to our next session.
Dara provided a fresh perspective and gave us great insights into further defining our brand and messaging.
Dara is immensely helpful with brand strategy. She's a sounding board that truly understands branding. I really appreciated her perspective on niching down when you're starting out without a big budget. The list of brand positioning she compiled for me has been especially helpful. It's helped me put a finger on my brand storytelling, something I had been racking my brain about for some time. There was a big disconnect and now I know why, and how to fix it.