To craft a compelling pitch, think in threes.  1, 2, 3. Beginning, middle, and end. Ready, set, go. Know, like, trust. Gold, silver, bronze. Trilogies. The rule of...

We all know the merits of being data-driven. It's smart, or at least makes you sound smart. But relying only on data means you miss out...

First came the quality revolution of the 1990s. Then came the cheap revolution spurred by the digital economy of the early 2000s. Today, we're in the...