Meaningful connections and strategic partnerships are cultivated through shared values. That's why I believe every solid PR and brand strategy starts with defining your values.

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Hi, I'm Dara!

From honing my chops at creative digital agencies, scaling corporate powerhouses like Sephora and Swarovski, building the foundations of series A startups, and bootstrapping my own direct-to-consumer brand, I've been at every stage of business and done every form of marketing.

What I've found is enduring brands create resonance, and resonance is created through values-centered brand strategy and PR.

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